The Iams Home for the Holidays pet adoption drive enters its 14th year and remains focused on raising awareness of pet adoption while also ensuring proper nutrition for more homeless pets this year. The program which runs Oct. 1, 2012 through Jan. 2, 2013 celebrates over 7 million pets adopted out since its inaugural year and continues to educate potential pet owners about the wonderful animals available at local shelters and rescue organizations. This year, Iams will again work in conjunction with founding partner Helen Woodward Animal Center, the Canadian Federation of Humane Societies and more than 4,000 animal organizations worldwide to encourage pet adoption.
“Shelters and rescues around the country are overflowing with great adoptable animals awaiting forever homes,” said Mike Arms, founder of the adoption drive and president of Helen Woodward Animal Center. “Last year a tiny, starved dachshund was brought into a shelter, weighing maybe one pound soaking wet, and very cold and miserable. The shelter helped nurse her back to health and she was adopted by a wonderful couple that fell in love with her and named her Baby. Stories like these show us the importance of promoting pet adoption and how a program like Iams Home 4 the Holidays can make a huge difference in the life of a pet.”
Canadians can participate in the program in more ways than one. Lend a hand by:
Donating through Bags 4 Bowls – For those who are already pet parents, Iams will donate one bowl of food to a participating Iams Home 4 the Holidaysanimal organization for every specially marked package of Iams pet food purchased during the campaign
- Adopting from a local shelter – Every day more and more animals end up in shelters or in rescue care, and more than 25 per cent are pure breeds*. This is important to keep in mind when deciding to bring a pet into your life, the animal you’re looking for is probably in your neighbourhood shelter. To find a participating animal shelter or rescue organization near you, visit iams.ca or facebook.com/iams
- Volunteering – Shelters need volunteers to do everything from feeding, caring for and keeping rescue animals company, to assisting at events and fundraisers. If you can’t adopt but would still love to help do so as a volunteer
- Visiting Facebook.com/iams – Visit the Iams Facebook page and click to “Like” the page or various messages, photos, videos, etc. For each “Like” comment Iams will donate meals to participating animal shelters
Last year alone, 1.2 million pets were adopted during the holiday campaign and an estimated 5 million meals were donated to pets in need. In Canada alone, over 75,000 animals found forever homes during the campaign.
About Iams Home 4 the Holidays
As one of the most successful pet adoption programs in the world, Iams Home 4 the Holidays partners with thousands of animal organizations dedicated to finding forever homes for orphaned pets. Founded by Helen Woodward Animal Center and supported by Iams, the campaign began in 1999 with just 14 participating animal shelters in San Diego County. Since it began 14 years ago, Iams Home 4 the Holidays has helped more than 7 million families experience the joy of pet adoption, including more than 1.2 million pet adoptions last year alone. For more information, please visit www.facebook.com/Iamsor www.iams.ca
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