ATTITUDE Little Ones- The Baby line you can trust



ATTITUDE, a trusted Canadian brand of personal care and household products free of chemical contaminants, is proud to introduce its new baby line. LITTLE ONES products are specifically formulated to meet the needs of parents who are looking to bring purity and health into their homes.  By stressing the importance of avoiding even trace amounts of carcinogenic chemicals in products for youngsters, ATTITUDE offers parents a conscious choice regarding what they bring home to baby.
It has been a few years since I have had a baby in my home. However we are all fair with very sensitive skin. So quite often we use baby products, especially on my youngest.


Parents and babies both can enjoy new functionality and new packaging as ATTITUDE addresses the lifestyle shifts of those who are health-conscious.  The sixteen new LITTLE ONES products include baby sunscreen, body lotion, bubble bath, 3-in-1 shampoo/body wash/conditioner, foaming hand soap, diaper cream, and swallow-safe toothpaste. They also feature gentle and appealing scents such as pear nectar, wild berry, and pomegranate, all hypoallergenic and all derived from natural ingredients.  Parents can find comfort, too, in the night-time products, made with almond milk and chamomile, to sooth babies after a long day. Highlighting the belief in “worry-free ingredients,” ATTITUDE guarantees that their products do not use any ingredients or by-products on the list of substances that make up Proposition 65 of the California Health and Safety Code.


The health of our children is an important matter. According to the Environmental Working Group (EWG), children accumulate up to 50 percent of their lifetime cancer risk by the age of two. Everyone’s skin, the largest organ in the body, absorbs a portion of what is found in products, but estimates show that babies are even ten times more vulnerable to cancer-causing contaminants than adults.  With that in mind, along with the fact that up to 90% of cancers are caused by lifestyle choices, the fight against cancer needs to start early and consciously.


ATTITUDE promotes an overall focus on health, balance, and well-being.  “We want to help parents in their most important mission – to protect their children,” says Jean-François Bernier, the company’s founder and President of Bio Spectra.  “We need balance and greater self-awareness about our choices,” adds Hans Drouin, Vice President and Developer. “The company is dedicated to helping families bring products into their homes – and their lives – that will contribute to that feel-good feeling and positive consciousness.”


In Canada, ATTITUDE products can be found on the shelves of many retailers, including drugstores, health food stores, and supermarkets. They can also be ordered from home at
My six year old loves these super cute bottles with fun characters on the bottles. They are easy for her little hands to hold, open, squeeze and pump. The light scents are very pleasant and child friendly. Fruity, natural and not perfumey or overpowering. Since they are Hypoallergenic and not tested on animals they are great for families.
The wipes fit nicely in my purse and are great for messes on the go. The diapers were a welcomed gift for a friend. They are biodegradable, vegetable based, hypoallergenic and CO2 Neutral.
From the lotions, shampoos, body wash and other products received I loved the 2 in 1 shampoo most. Washing my daughters hair is often a challenge but this was easy to use, quick to rinse and no need for additional product after.
You can see the full line of ATTITUDE Baby products here
Products start at 4.99 and go up. Most being $9.99 but you are paying for quality and the lack of additional chemicals and scents.  If your child has sensitivities, allergies or you are trying to look for more Green options, then you need to check out ATTITUDE.


  1. mommakoala says

    Many adults are sensitive to chemical and fragrance. I would not hesitate to purchase for these prices. To me they are reasonable.
    (Debbie W)

  2. nicolthepickle says

    I try to use more natural and "worry free" products. This looks like a great line.

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