When it comes to profitable blogging ideas, there’s perhaps no better industry to explore than that of health and fitness. Such blogs have seemingly endless money-making potential due to the following factors:
- The sheer size of the industry: given that the public spends tens of billions of dollars annually on weight loss products and solutions, there’s certainly money to go around
- Weight loss isn’t a seasonal industry: from New Years Resolutions to achieving the perfect beach body for the summer, people are looking to get fit year-round
- The wealth of topics and sub-niches, there are so many diets and exercise routines to explore to the point where it’s almost overwhelming
That being said, competition in the health blogosphere is fierce given the fact that the there is such high interest in the industry. If you want to craft a money-making blog in the fitness space, how do you stand out?
Don’t Be Afraid to Get Specific
In short, you should strive to get as specific as possible in regard to the scope of your content. For example, you may think that specialty topics such as intermittent fasting or weightlifting for teenagers may be too specific; however, such niches are your key to uncovering targeted traffic that is very much interested in what you have to say.
There are endless blogs covering general health: building an audience based around a specific niche will help you drive more traffic over time. Rather than punching above your weight, you should start by targeting specific, long-tail keywords and build your base from there.
Focus on Education
Whether your readers stumble on your blog or find you from a very specific Google search, they’re looking to learn something. Therefore, you should strive to educate your readers at every turn. From how-tos and workout routines to recipes and newbie tips, every blog post should have a purpose. If you’re strapped for ideas or topics, look at other weight loss or fitness communities (think: forums or Reddit) to see what users in your space are currently talking about.
Also, don’t make the mistake of immediately monetizing your blog by throwing needless ads in the face of your users. Present your site as a resource first and foremost rather than a sales pitch.
…and Inspiration
Plain and simple, your readership wants to be inspired. Given that most people give up on their health goals before they even see results, you can be the motivational voice that keeps your readers on track. By getting personal on your blog with storytelling and anecdotes from your own fitness journey, you can make an instant connection with your readership.
Provide Plenty of Pictures
Imagery is a surefire way to keep readers on the page. After all, much of the appeal of fitness blogging comes in the idea of “results.” Consider, for example, how insanely popular weight loss transformation and “before and after” videos are on YouTube. Beyond telling your readers what to do in terms of their health, you should also show them each step of the way.
Standing out in the health and fitness space means getting specific and personal as you educate others on how to improve their lives. Once you’ve amassed your audience of hungry readers, the sky’s the limit.
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