SEO Tips All Bloggers Need to Follow

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The life of a blogger isn’t just pretty pictures and interesting topics: there’s the nitty gritty stuff that goes on behind the scenes too. If you want people to read your posts and enjoy what you have to say, then you need your blog and your content to be visible. This involves search engine optimisation. A solid SEO strategy is a must for every blogger, so read on for some top tips to help you get started.

  • Make sure your blog is easy to use – One of the most important factors when it comes to search engine rankings is usability. Google and other search engines look for websites that are enjoyable and easy to use. If your blog isn’t, you won’t climb up the result pages. There is a good post online about the website builders that are available to help you achieve a great website. Check it out if you think you need to revamp your existing blog, or indeed if you are thinking about setting up your very first blog.
  • Nail on-page SEO basics – It’s important to get to grips with the basics regarding on-page SEO. This starts with ensuring that your URL is SEO friendly. It should clearly tell people what the page is about. You will also need to optimise the H1 tag, any subheadings, and the Meta title. The latter is particularly important, as it helps search engines to determine the main topic of the page. You will also need to optimise any images you add to your blogs. This is of huge importance – you need to create an alt tag. This is the only way for Google to know that the content is an image.
  • Link build by building relationships – There is no denying that relationship building is one of the best forms of link building. Getting other sites and blogs to link to your content is one of the most powerful search engine ranking factors. However, do be mindful regarding the relationships you build. They need to be relevant, high-quality links with credible sites in your industry. For example, if you are thinking about starting a wedding blog, linking to florists and wedding planning businesses is a good idea, but linking to a random plumbing blog will do you no favours.
  • Write for your audience – Last but not least, a lot of bloggers reduced the quality of their writing once SEO came about. This is because they started to write for search engine bots, rather than writing for their audience. Some bloggers still maintain this approach. It’s not the way to go. The Hummingbird update was designed so Google could understand the intent of searches, meaning quality and relevant content shines above all else.

Hopefully, you now feel more prepared for getting your blog to the top of search engine result pages and increasing your number of views. As you know, the Internet moves at a fast pace, so you cannot afford to remain stagnant with SEO. Make sure you constantly monitor the effectiveness of your strategy and make improvements to it.

Comments

  1. Thanks for this great post! This is something I’ve been working on learning more about and you’ve given me some good things to look into further and start experimenting with!

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