5 Easy Ideas for Creating a Newsletter People Will Actually Read

Thousands of companies send out newsletters everyday, here’s how you can make yours stand out from the crowd.

Are your subscribers getting bored of your newsletters? Have you noticed a drop in open rates and new subscriber sign-ups? If so, it might be time to freshen up your newsletters. With so many businesses already fighting for people’s attention in their inboxes, it can be difficult to make yours stand out. But if you want to enjoy high returns and a loyal customer base, that is exactly what you need to do. 

That’s why we’re reviewing the top 7 features that can help make a newsletter stand out from the competition. In this article, we’re going to cover:

  • The basics of an email newsletter and why you should send one
  • How you can build an effective strategy for your newsletter
  • Top 7 features that will make your newsletter interesting and useful for subscribers
  • What you should avoid when writing your newsletter

Before starting, make sure you are using a proper email service designed for newsletters. Once you do that, we can get started! 

Why Do I Need a Newsletter? 

With social media platforms like Instagram and Tik Tok dominating the news, some bloggers and influencers have started to wonder whether email marketing was worth investing their time in. However, most experts in the digital marketing industry agree that newsletters can bring great returns to individuals and companies. 

Email marketing offers a number of benefits, including:

  • Increased customer loyalty and engagement
  • The opportunity to build a steadfast community of followers
  • More avenues for monetization such as ad space for affiliate marketing
  • Having an extra opportunity for building momentum about new articles or products

If you don’t already invest time in a regular newsletter or haven’t launched one yet, it’s time to start strategizing. 

How Can I Create a Newsletter Worth Reading?

Before creating or re-building your newsletter, you need to: 

  • Identify your goals
  • Develop KPIs
  • Build brand guidelines

If you don’t know what you want to accomplish with your newsletter, you will have trouble building the appropriate content for it. For instance, if you want to increase site traffic, then you should focus on promoting products and blog posts featured on it. 

Without KPIs, you also won’t know whether or not your newsletters are actually effective and if they are helping you achieve your goals. You will also want to choose a color palette, font, and general brand image you want to portray through your newsletters. These simple steps will put you on the right track to success!

7 Ideas for Your Newsletter That Subscribers Will Love

1. Promote New Products and Services

Are you planning to launch a new lipstick? Are you working on a new online course about entrepreneurship for your followers? Promote your new offerings through your newsletter! This can help you gain interest and excitement about them as you approach their official release date. 

To keep your followers interested and engaged, you can also reward them for their loyalty with a discount or special sneak peak to your new products! 

2. Share Popular Blog Posts

One of the best ways to promote your newest blog posts is to feature them on your newsletters. Whenever you send a newsletter to your followers, remember to include a small section featuring your blog posts. You can even feature guest posts that you really enjoyed and give your opinion on them. 

3. Add a Special Message From YOU

One of the best ways you can make your subscribers feel special is to add a quick message written by you at the beginning of each newsletter. You can thank them for their loyalty and interest in your page. An opening message is also a great opportunity to share any thoughts you have on trending topics or even offer a short update on your personal life. By forming a strong relationship with your subscribers, you can successfully improve your open and click-through rates. 

4. Reward Subscribers With Some Coupons and Discounts

Adding coupons or discount codes to your newsletters is an easy and effective method for boosting sales. It also shows your appreciation for your subscribers. So don’t forget to add one in every once in a while. 

5. Update Followers With the Latest Industry News

Many bloggers are looked upon as thought leaders in their respective industries. To help establish yourself as a credible and knowledgeable expert, you should be including industry news and insights in your newsletters. 

If you’re a fashion blogger, you can include predictions and insights into the upcoming trends for Spring 2021. If you’re a tech writer, make sure you stay on top of the latest company updates and product releases. This will keep your subscribers interested and engaged in your content.

What Should I Avoid When Writing a Newsletter?

After you finish typing up a rough draft for your newsletter and send a test email to yourself, you should check over it for any grammatical errors and mistakes that can compromise its readability. In general, you should avoid:

  • Writing long paragraphs of content that take up your readers’ time
  • Organizing the content in large groups of text
  • Using more than two fonts in your email
  • Building a clunky email that isn’t responsive to mobile devices
  • Forgetting to add a call to action

A well-written and beautifully-designed newsletter can help you connect with customers, drive sales, and manage your brand. How do you plan on revamping your newsletter for 2021? Let us know in the comments! 

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